CB Live Life logo

Goals: Create a legible & attractive logo. The logo should include script letters for the “CB” and a sans-serif for “LIVE LIFE”. The logo should have a tribal pattern (as seen on the Timberland boots that I'd hand-drawn).
The layout of the logo should be designed in a way for it to be able to fit a custom necklace or wood chain.
 
Enjoy a peek into my process below...
This was a fun project for me. It all started from my new love of lettering–I’ve always loved typography, then later found my way to the art of hand-lettering.
 
And it came from my client (aka my boyfriend) asking me to draw the words “LIVE LIFE” onto his new Timberland boots. I was apprehensive about it because I was new to “lettering” and still learning, but I did it anyway, thanks to his continuous pushing and encouragement.
A couple days after posting this to my Instagram account, Timberland liked my image and sent me a message in the form of a comment. This really gave me a boost of reassurance and enthusiasm for lettering and for sharing my work online.
So now I was ready to start sketching and thumbnailing.
I went through many (seemingly too many) different versions of pattern combinations and styles. However, it was all worth it, and helpful, in the end. If a pattern didn't work out well on the computer (in vector form) like it did in a sketch, I could just chosse another from my sketches.
After drawing my brush-script and sans-serif letters, and creating–then changing–many pattern designs and sans-serif styles, I finished with this styled beauty below. And my client/boyfriend loved it.
 
Below are the color schemes he requested.
Thanks for viewing!
–JLH

You may also like

No Distractions -Hyperlapse Video
WeAreWeMajor Promotional Material
Inspirational Art Prints
The Warm-Up: Curvy Swirl
Floral Watercolor Thank You Cards
Daily Doodle 2016
Photoshop Lettering Brushes
Happy Father's Day Card for Single Mom
Daily Doodle Faves
It All Started With Monday
Back to Top